Trump Media launches new fintech platform Truth.Fi, allocating $250M to Bitcoin and ETFs

Key Takeaways

Trump Media and Technology Group (DJT) is launching Truth.Fi, a fintech brand focused on financial services and investment products.
The company will invest up to $250 million of its $700 million cash reserves into separately managed accounts, ETFs, and Bitcoin.

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Trump Media is expanding into financial services with Truth.Fi, planning to invest up to $250 million of its $700 million cash reserves across various assets, including Bitcoin.

The company, which operates Truth Social and Truth+, has secured Charles Schwab as its custody provider and financial advisor.

The funds will be allocated to separately managed accounts (SMAs), customized ETFs, and crypto-related assets.

Charles Schwab will also advise TMTG on its broader financial strategy, while an affiliate of Yorkville Advisors will serve as the Registered Investment Adviser.

“Developing America First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations,” said TMTG CEO Devin Nunes.

The investment strategy, approved by TMTG’s board of directors, will focus on American growth sectors, energy companies, and the Patriot Economy.

Truth.Fi’s financial products are expected to launch in 2025, subject to regulatory approvals and final agreements.

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