Adidas Partners with Doodles For Coi Leray-Inspired Collection

Adidas Originals has announced a new collaboration with popular Ethereum-based NFT project Doodles to release a series of limited-edition apparel, sneakers, and digital wearables.

This partnership, inspired by musician Coi Leray’s character ‘Deysi’ from the upcoming animated special “Dullsville and the Doodleverse,” builds on the ongoing relationship between the two brands, following their earlier successful collaboration.

Available until August 16, the Adidas Originals x Doodles collection allows buyers to purchase digital packs, each containing two items ranging in price from $4.99 to $374.99, depending on the quantity purchased. Each pack offers the chance to secure rare physical merchandise alongside digital wearables.

Limited-Edition Collectibles

A key feature of the collaboration includes limited-edition items such as tracksuits (200) and Superstar shoes (200), each featuring Deysi’s likeness and other branding elements from Doodles.

The virtual packs include digital wearables classified as ‘Essentials,’ ‘Exclusives,’ or ‘Grails,’ allowing users to customize their Doodles avatars with items reflecting Adidas’s iconic style.

Buyers are encouraged to open their packs on August 16 to reveal their items and select sizes for any physical redeemables, with size selection available until September 16.

“With the upcoming release of ‘Dullsville and the Doodleverse,’ we’re proud of the ways we’ve organically embedded their classic styles into our animated special and Coi Leray’s music video,” said Julian Holguin, CEO of Doodles. “This partnership is about delivering for fans—and we know they’re going to love the limited-edition tracksuit, shoes, and digital items.”